WEBVTT
Kind: captions
Language: en

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[WOLF HOWLING]
♪ Epic cinematic music ♪

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Action!

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- Good evening,
and welcome to Apple Park.

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♪ "Race Away" by Joshoo ♪

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- When I heard that we were
going to be shooting

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this Apple event on iPhone,
yeah, it was kind of,

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"Of course."

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- Apple suggested that they were
going to shoot the keynote

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on the iPhone 15 Pro.

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I thought it was the perfect
place to showcase it.

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I agreed emphatically.

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- All right, here we go.
Lock it up.

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- This event being shot
on a tiny, little iPhone,

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USB-C out powering 50 monitors,

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and it's going off
without skipping a beat.

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- One of the most exciting
and interesting things to see

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is, like, how not different
it's been on set.

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- This whole piece
was low light,

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and low light is a little bit
more challenging.

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And we nailed that.

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- We were able to get
the same complex shots

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on such a small device,

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similar to how we would do
any traditional camera.

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We're on cranes, dollies,
drone shots.

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- Drone's going up.

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[PROPELLERS WHIRRING]

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- We've really supercharged
it all by having the ability

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to go to an external drive
with USB-C and Apple Log.

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- Basically gives you
sort of carte blanche

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to define your own look
in post-production.

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- This new format has
way more dynamic range,

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way more information,
and gives you more options,

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more creative flexibility,
and that's what we want.

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♪

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- We've tested this phone
through its lensing,

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light levels, the dynamic range,

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really figuring out how far
we could push this phone.

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- I was incredibly impressed
at the quality of the footage.

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The first second I saw it,
I literally said,

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"This is the iPhone footage?"

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- You can treat it like you
could an Alexa or a VENICE

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or anything like that.

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So from an editing capacity,
it's been easy to work with.

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- We're getting super clean,
beautiful images.

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The results are here by the fact
that we can shoot

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this event video
on the iPhone 15 Pro.

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♪